Archive for October, 2007
DTC on the march … again?!?
Monday, October 8th, 2007Well, it seems that DTC is rearing its head again. The newest kid on the block is Desktop Lightning and it is destined to become the 800 pound gorilla of communications - or so the ads would have us believe <sigh />
Seems like there’s a new one every year or so. And every […]
It’s about communication … or its absense …
Monday, October 8th, 2007Of late, I’ve become very vocal in a manner of speaking … or should I say typing? … and very disappointed into the process.
It seems that, while it’s all very well and good for list owners to send stuff to me, it’s quite a different thing for me to be able to reply.
While I […]
FUD … FOOIE … one acronym deserves another
Monday, October 8th, 2007In the marketing world - the whole arena, not just Internet - FUD is a widely used tactic.
FUD stands for Fear, Uncertainty, & Doubt.
You’ve been exposed to it all your life. You grew up with TV ads - and radio ads before and concurrent with that - and magazine & newspaper ads before […]
The 12 Days of [Marketing] Christmas
Monday, October 8th, 2007I just read a delightful little paean to the folk in the Warriors Forum entitled
The 12 Days of Christmas, An Ode to Warriors
by Snoops of shesnoops.com. It’s not what I would have penned … but, then, I didn’t get off my lazy ass and pen it, did I <chuckle />?
However, it caused me to […]
Don’t P.S. Me Off
Sunday, October 7th, 2007.drop {
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Use & Misuse of Post Script
Many copywriting mavens praise the use of a postscript as a ‘hook’ to capture the potential customer. And it does seem to work well. Many a reader has become a buyer after perusing a sales page and being prepared to decline, then changing their mind after […]
Leave my ginger snaps alone!
Sunday, October 7th, 2007I like ginger snaps … one of my favourite cookies. And useful as well, if you’re prone to motion sickness - they really do help quell queasiness from riding in cars, trains, planes, boats.
I’m not personally subject to that particular ailment, but I try to have at least a small bag of ginger snaps […]
Download organizer - marketer’s version
Sunday, October 7th, 2007Ok, here’s the material I promised on how I organize my downloads.
I don’t organize my downloads <grin />.
Instead, I annotate them.
The following list is what I’m using right now to keep track of my downloads, both marketing and non-marketing. With the files annotated as demonstrated after the list, it’s very easy to load the directory […]
Does anybody else wonder …
Sunday, October 7th, 2007Does anyone else wonder about the use of the work free?
How many offers do you get to create free content or a free web site or a free ebook, ad nauseum, that have a price tag?
I mean, how can they offer a free content system, then charge for it?!?
Ok, ok … yeah, I’m in the […]