Marketing
It’s about communication … or its absense …
Monday, October 8th, 2007Of late, I’ve become very vocal in a manner of speaking … or should I say typing? … and very disappointed into the process.
It seems that, while it’s all very well and good for list owners to send stuff to me, it’s quite a different thing for me to be able to reply.
While I […]
FUD … FOOIE … one acronym deserves another
Monday, October 8th, 2007In the marketing world - the whole arena, not just Internet - FUD is a widely used tactic.
FUD stands for Fear, Uncertainty, & Doubt.
You’ve been exposed to it all your life. You grew up with TV ads - and radio ads before and concurrent with that - and magazine & newspaper ads before […]
Don’t P.S. Me Off
Sunday, October 7th, 2007.drop {
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Use & Misuse of Post Script
Many copywriting mavens praise the use of a postscript as a ‘hook’ to capture the potential customer. And it does seem to work well. Many a reader has become a buyer after perusing a sales page and being prepared to decline, then changing their mind after […]
Leave my ginger snaps alone!
Sunday, October 7th, 2007I like ginger snaps … one of my favourite cookies. And useful as well, if you’re prone to motion sickness - they really do help quell queasiness from riding in cars, trains, planes, boats.
I’m not personally subject to that particular ailment, but I try to have at least a small bag of ginger snaps […]
Does anybody else wonder …
Sunday, October 7th, 2007Does anyone else wonder about the use of the work free?
How many offers do you get to create free content or a free web site or a free ebook, ad nauseum, that have a price tag?
I mean, how can they offer a free content system, then charge for it?!?
Ok, ok … yeah, I’m in the […]