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Does anybody else wonder …
By barney | October 7, 2007
Does anyone else wonder about the use of the work free?
How many offers do you get to create free content or a free web site or a free ebook, ad nauseum, that have a price tag?
I mean, how can they offer a free content system, then charge for it?!?
Ok, ok … yeah, I’m in the same business … but I don’t call it free if there’s a price tag attached.
I’ve been involved in direct marketing since 1972 or ‘73, and I don’t ever recall telling someone they would get something free if they were gonna hafta pay me for it. Made good use of the "two for one" pitch, I have, but I just never could bring myself to call something free if money was changing from the client’s hand to mine.
‘Cause that ain’t free, now is it?
And, y’know? I don’t mind paying for something - especially when I can get something else thrown in for the requested price.
But … it ain’t free.
[Posted 2006-09-03, Moved 2007-10-07]
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Topics: Marketing |
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