About a [30%] Consumer …
Curious, are ya?
Well-l-l-l … I’m here to tell ya all about it .
Not all about me, just about the 30% in the subtitle of this blog.
I‘ve spent four-and-a-half decades in the work force. Over that forty-five years, I’ve attended a lot of seminars.
- sales
- marketing (there is a difference)
- self-improvement
- personality (for want of a better term)
All told, I estimate having attended thirty to forty of these seminars. Yep, that’s a lot of seminars, particularly considering my position(s) at the time. Most of the seminars were funded by the particular corporate structure that was paying my salary at the time. They did so in the hope that said seminar(s) would make me a more valuable asset to said corporate structure(s).
Most of the self-improvement and personality sessions, about half the total number I attended, provided some kind of test. The tests were used to classify the attendees. (One example is the Meyers-Briggs Type Indicator system, which breaks everybody down into a four-element classification out of sixteen possible elements. My MBTI type, by the way, is INTx - I’ll let you guess for that last classification ;-).)
About half to two-thirds of the seminars I’ve attended have classified me, quantified me, you might say. Then, once I was classed, I represented a portion of the population, and could be addressed (or sold) accordingly. These sorts of tests are not significantly geographic or cultural. That is, my race, sex, religion, or culture didn’t make a lot of difference - I was a type, and as such, I could be grouped to a certain segment of the world’s population.
Those tests placed me anywhere from 30% to 35%, i.e., I am the same as 30% to 35% of the rest of humanity. More to the point, 30% to 35% of the rest of humanity is just like me - I am not unique! - for better or for worse.
So, I averaged the results of those tests out to 30%, although 33% would be closer.
This makes me a 30% consumer.
And this means that almost one third of your list(s) think just like I do, act just like I do, respond just like I do, and spend just like I do.
Pay attention: my opinion matters to you!
[modified 2007-08-10: spelling & drop caps]
[Posted 2006-08-10, Moved 2007-10-07]
- 30[%] -